Case Study: Community engagement & training
Project: E=MC2 Public Relations was challenged by a leading affordable housing and regeneration specialist to raise public and market awareness and understanding of its Company Mentoring Scheme – a community-based initiative aimed at getting 14- to 19-year-olds interested and involved in a career in construction – across the UK.
Action: E=MC2 Public Relations devised a communications programme to promote the scheme among the company’s target audiences which included local authority and housing organisation clients, schools, members of the local community and the housing and construction industry.
E=MC2 Public Relations set up press and TV photo opportunities to support themed construction activity days being run by the company in schools throughout the UK, generating extensive local and regional media coverage.
E=MC2 Public Relations also successfully created a programme of strategic interviews with key national and trade press establishing Bruce Boughton, the company’s people development manager and one of the driving forces behind the scheme, as a construction training and careers champion for young people.
In addition, E=MC2 Public Relations organised a series of dynamic speakers to engage and inspire students taking part in the scheme at the National Mentoring Conference. Speakers included adventurer and television personality Bear Grylls and Ben Saunders, the youngest person to ski solo to the North Pole.
Result: E=MC2 Public Relations turned the Company Mentoring Scheme into a successful CSR campaign which raised the company’s national, regional and local profile. This enabled the company to win work, build its reputation, win industry awards for its commitment to training and position itself ahead of its competitors as an innovator and market leader.