Arts & entertainment case study: Increasing brand awareness and visibility
Project: The organisers of one of Dorset’s top summer music and entertainment festivals approached E=MC2 Public Relations to help raise its profile on both a local and national level in the run up to the two-week-long summer event.
Action: E=MC2 Public Relations devised a communications programme specifically designed to ensure that a steady stream of stories was fed to both local and national print and broadcast media for six months, in the lead up to the start of the festival in June. Interviews were set up with many of the stars appearing on the bill including blues stalwarts The Manfreds, comic raconteur Richard Digance, American singer-songwriter Gerard Kenny and jazz veteran Kenny Ball.
A series of press releases and editor’s diary notes inviting publications to suitable photo opportunities such as an international barbecue cook-off, an unveiling of artwork and a mayoral reception, were prepared and sold in to media by E=MC2 Public Relations throughout the festival, with a final round-up release highlighting the its success being issued at its conclusion.
In addition, E=MC2 Public Relations also set up live interviews with local commercial radio stations for the festivals’ organisers prior to its commencement.
Result: E=MC2 Public Relations’ specially-tailored communications programme significantly increased local and national publicity for the festival. The festival received exposure on both BBC television and radio and was widely covered in local and regional print press. The festival was attended by more than 10,000 people and raised more than £5,000 for a number of local charities.